Big data and big business: Should statisticians join in?

  • Author: David Walker, Kaiser Fung
  • Published: Aug 20, 2013 - From issue: Volume 10 Issue 4 (August 2013)
  • Doi: 10.1111/j.1740-9713.2013.00679.x

Big business has embraced big data with enthusiasm. It is a love‐fest; it seems they were made for each other. Should statistics make it a ménage à trois? No, says David Walker: that way lies perdition. Statisticians would lose their souls. Yes, says Kaiser Fung: the happy couple have much to offer statisticians – and will go horribly wrong without them. First, the warning voice …

Kaiser Fung argues that business, big data and statistics should consummate their long‐overdue alliance.

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