Rain dancing: why rational beats ritual. How rational marketing can make the difference that’s worth millions by Glenn Granger
- Author: Reviewed by Ed Swires-Hennessy
- Published: Jun 14, 2013 in Reviews
Money makes the world go around. Economic activity is what human being do. When banks stop lending, the consequences affect us all. What is going on in the global economy, and in the lesser but equally-important personal finances of us all? We bring you the figures and what they mean.