But he was not alone. The October issue of Which? magazine also investigated supermarket pricing in their article Supermarket price tricked exposed. While the tone of the RSS piece was light (“My real quibble"...."What amuses me most"...."Wouldn’t it be more honest"), the Which? article was more hard-hitting: “we’re reporting the incidences to trading standards officers”.
In particular Which? described examples of claims of better value for larger packs that in fact were worse value. “A triple-pack of Sainsbury’s ‘naturally sweet’ sweetcorn, trumpeted ‘bigger pack, better value,’ when in fact, buying three individual tins of the same product was 4p cheaper. Sainsbury’s also sold a 2kg bag of spaghetti for £2.45 with the same slogan, but buying two 1kg bags would have saved you 27p. Meanwhile, two 400g packs of Cathedral City Cheddar at £2.88 each was 22p cheaper than the ‘great value twin pack’ 700g version of the same product.”
It seems that the 1st of October is the beginning of the open season in the UK not only for pheasant and woodcock.